A 2010 post-graduate of NIFT- DELHI, where she studied Apparel Manufacture and Design, Upasana Gupta launched her self-titled label that same year. Upasana's designs are deeply rooted in the Indian Culture and school thought which promotes the idea that there is beauty in every weave.

She was deeply inspired by her grandmother's closet and understands the importance of keepsakes and its heirloom value.

She is known for her detailed craftsmanship and unique color palette, Gupta's designs fuse Indian heritage with a playful, contemporary vibe.

Along with block printing she uses modern technologies like digital textile printing, culminating in a look that is both faithful to opulent Indian aesthetics yet contemporary, elegant and international.